Diversity and Creativity

Our partners are as important to us as the services we provide. Collaboration within a diverse network is our major strategy for ensuring the highest degree of creativity, talent – and results.

The Diversity + Creativity Partners Program is grounded in three principles we refer to as C3: Connect. Communicate. Create.



Connect diverse partners with agency culture

Communicate partnerships throughout the network

Create opportunities to innovate ideas

These principles guide the leaders of DDB North America and the Diversity + Creativity Advisory Council in nurturing, within each agency’s structure, a diverse and creative culture.


Best in Class Partnerships

We’re committed to this because when you grow, so do we. Our diverse partners are certified minority-owned, woman-owned, LGBT-owned, veteran-owned, disability-owned and small businesses. Our commitment to ensuring that everyone has a seat at the table not only supports our objectives in providing creative value and insights, but also sustains our diversity partner program’s success)


Small Business Partners

Our small business partners are SBA certified, self-certified and registered with SAM (System Award Management) as a small, small disadvantaged (8A), woman-owned, HUBZone, veteran owned  and service disabled veteran-owned entity.


Expanding our Reach

One way we cast a wide net is through community outreach and event participation. Through these events, DDB is able to CONNECT with the local and national councils, diverse suppliers, and our clients. These opportunities COMMUNICATE the value of a business culture that collaborates with diverse suppliers to CREATE a network that represents our customer and community.